Commercial scent machines provide more than a pleasant aroma, it creates a connection between your brand and your customer. They are a form of communication, recollection, and marketing for your business.
Scent Marketing is a subconscious sales strategy used to attract consumers and enhance their experience at your facility. Senses have a direct path to the emotional side of our brain, considering that we process scents in the same way as emotions and memories. Scent marketing makes this a perfect occasion to provide an unforgettable first impression and a welcoming environment for customers.
Neuromarketing studies have proven that 75% of emotions are caused by what we smell. It shows that consumers unconsciously use aromas for purchasing decisions, while businesses use them to generate profit.